Archive - Apr 17, 2008


When will they ever learn...

Facebook just launched a new Google Trends-esque toy called Lexicon:

Today we’re announcing the launch of Facebook Lexicon, a tool where you can see the buzz surrounding different words and phrases on Facebook Walls. Lexicon pulls from the wealth of data on Facebook without collecting any personal information in order to respect everyone’s privacy.

Basically they look at what everyone types on their walls, and then reports popularity across time. Here’s a graph of the phrases “party tonight” vs “hangover”. This is probably the funniest phase shift I have seen in 2 dimensions.

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