lawyer

Adwords CPC Dips: Google Instant and Ad Pricing

I was explaining Google Instant to my housemate yesterday and had this thought1:

Are Google Ads and SEO going to be targeted on prefixes of popular words now?

For example, let’s consider the word “insurance”. There are a lot of people bidding on the whole word, and a lot of people bidding on the word “in”. Since Google Instant can show ads at every keystroke2, perhaps it would be cheaper to buy ads on the word “insura”, where the number of searches will be just as high, but since there are fewer people bidding on it, the CPC is low?

Here’s some data I pulled from Google Adwords Estimator :
cpcdips

The charts superimpose CPC, ad position(evidence of competition), Daily clicks and monthly searches for prefixes of 4 words, “target”, “insurance”, “doctor” and “lawyer”. Note the dips in the CPC at various lengths, and the fact that they’re not always correlated with ad position or search volume. I’m assuming these numbers will rapidly change over the next few months as instant search gets rolled out, uncovering interesting arbitrage opportunities for those who’re looking hard enough!

1 Disclaimer: I am not an expert on ads or auction markets, this stuff is just fun to think about.

2 While it can show ads, Adwords may not show ads based on various confidence metrics.

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Superheros and creativity

From nat.org:

Have you ever noticed how in superhero stories, the villains are always laying these grand, intricate plans, and the heros are always trying to sabotage them?

Superheros don’t actually do anything cool, they just stop uncool things from happening.

It’s not clear whether it’s creativity or organizational skills they lack.

In any case, you’ve got to hand it to the bad guys for taking the initiative.

Hmm. Some corroboratory evidence: Clark Kent – reporter, Peter Parker – photographer, Bart Hill – lawyer. Why are there no dotcom-superheros? Stuff like:

SuperWiner: “One more step and I blow you away with my self built RapidStrikeShooter 0.91 gun!”

PyraMan: “Do not move, or I’ll invalidate your session and your post will be lost forever!”

PowerPage and the BrinMaster: (fast action sequence, villain’s weapons now in PowerPage’s hands.) “Looking for something?”

No, I’m not going to apologize for the jokes.