ceo

pepsi rebranding

Brand New reports the purported rehaul of Pepsi’s entire branding inventory :

More information at Adage.com (Google cache link) :

NEW YORK (AdAge.com) — PepsiCo today said it will pour some $1.2 billion over three years into a push that will include sweeping changes to its brands, including what Chairman-CEO Indra Nooyi characterized as a revamp of “every aspect of the brand proposition for our key [carbonated soft drink] brands. How they look, how they’re packaged, how they will be merchandised on the shelves, and how they connect with consumers.

The white band in the middle of the logo will now loosely form a series of smiles. A “smile” will characterize brand Pepsi, while a “grin” is used for Diet Pepsi and a “laugh” is used for Pepsi Max. Also, Mountain Dew will be rebranded as Mtn Dew.

Sidewalk Compass Markings

From the DOT of New York City:

Tuesday, October 16, 2007, 12:30 pm at 150 East 42nd:

New York City Transportation Commissioner Janette Sadik-Khan, Grand Central Partnership (GCP) President/CEO Fred Cerullo and MTA CEO Lee Sander will unveil new directional compass decals on sidewalks at subway exits in Midtown Manhattan. The compasses will display the name of the street the decal is on, and what street lies one block in each direction, helping pedestrians and exiting subway passengers quickly orient themselves.

It’s even more awesome because I had this idea this summer when I was in New York, and even made a pitch to a local brainstorming fun group we had in the office. And this seems like a fairly common idea for people to have. Glad to see there’s lots of people who want this to be done!

introduction

I made some additions to my link-list, so I should introduce them as well:

Amit Agarwal: This 'Netahoy' gizmo dude is the only other Delhi blogger I know.

Anita Bora: Rediff's shining star. Also keeper of the Indian Blogger's List, a insurmountable feat in itself, considering it's a single HTML file.

Cameron Marlow: That dude who created Blogdex. Also Ph.D. student at the Media Lab. and also into the music scene. Not exactly role model, but something incredibly close.

Gaurav Sabnis: CEO in the making at IIM Lucknow. He's in the list because of the Calvin&Hobbes cartoon on his page. Also because of the content, but the cartoon ownz.

Prava See Ya

All this humdrum about Non Resident Indians being so successful makes me want to scream. So many people are talking about how this Indian is the CEO of that company, etc. So? Big Deal!!

I agree with something Lord Swaraj Paul said recently - We are one sixth of the world's population. Read it again. One Sixth. That's like, one, two, three, four, five, Bhaijan. Seven, Eight, Nine, Ten, Eleven, Behenji.

By this rule, every one in six successful people should be Indian. So every one in six times you read a book, it should be an Indian work. Every sixth software you use, should be Indian. Hell, every sixth model you think of in your dreams should also be Indian.

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