Pyra! This

oh dang didly doo!

Google buys Pyra! This is major. Ev, Jason and the gang rollerblading in the GooglePlex... hmm.

Everyone seems to be wondering why this happened - as in, what use is a content hosting service to a search company?
A lot of people are saying that there's going to be a "Blogs" tab now, beside the News and other tabs. Some people are also wondering if Blogspot sites will get a better pagerank.

But why buy Pyra? Why not just get 20 people to build Blogger in a month? Here's what I think: It's all about the data™. In Page and Brin's paper - The Anatomy of a Large-Scale Hypertextual Web Search Engine - the base assumption was that the WWW is a huge interlinked connection of information. And you know what's incredibly funny? The Blogosphere is just that - a small scale WWW.